Now, let's move on to what I believe was a huge mistake by COACH... They're now creating stores for men. Yes, MEN! I don't know WHY they would do this, as I find it hard to believe that more than a small, exclusive group of male population would be willing to hand over $200 for a wallet.
In my experience, men don't even understand why women would be willing to do this. There is a huge market among women because COACH accessories are the things that women save up for! I don't think you'll ever hear a man saying, "Oh, no I'm not up for the movies tonight. I'm saving up for a new COACH wristlet".
The new men's store boasts $600 cotton peacoats, $500 washed-leather totes, $700 leather carry-ons, $100 sheer, wispy scarves, and more. Guys, would these interest you? Quite frankly, I think men would rather drop money on a new snowboard or a weekend at the beach.
What I find most hilarious about the COACH store for men is their marketing tactics. They use phrases like "Details Make the Man" and "Featherweight and Sheer". Also, "Miles of Detailing" and "Unlock Your Personality". I don't know if they're trying to allure men or send them running away.
I'm no astrologist, but I'm predicting a big F-A-I-L for these men's stores.
XOXO, Dylan
i love your blog. very fun to read. however, i disagree with this post. i know several guys that are willing to spend a lot of money on their accessories (or rather, have parents that are willing to). many of my guy friends dress in prada among other designers. i think it's crazy too and it definitely surprises me a lot of the time, but whether you realize it or not, there are a TON of guys in this type of market. just not a lot of them in the midwest. actually, hardly any at all in the midwest, but once you get to the coasts, guys are a lot more conscious about designers..weird as it is
ReplyDeleteSeconded. Think about Louis Vuitton and their successful luggage line with men? I see just as many men with LV stuff as women!
ReplyDeleteAnd don't forget about the women willing to shell out serious cash for their significant others! I am guilty of buying an ex-boyfriend a Coach wallet for Christmas. Those stores are just as much for woman as they are for men.
ReplyDeleteVery good points! :) I also doubt that they will open very many mens stores right away; they will probably try a few out in big urban centers first. I do think that it might have been a safer bet to instead open a larger men's section in the stores. It's worked well for Burberry and Lacoste.
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