Now, let's move on to what I believe was a huge mistake by COACH... They're now creating stores for men. Yes, MEN! I don't know WHY they would do this, as I find it hard to believe that more than a small, exclusive group of male population would be willing to hand over $200 for a wallet.
In my experience, men don't even understand why women would be willing to do this. There is a huge market among women because COACH accessories are the things that women save up for! I don't think you'll ever hear a man saying, "Oh, no I'm not up for the movies tonight. I'm saving up for a new COACH wristlet".
The new men's store boasts $600 cotton peacoats, $500 washed-leather totes, $700 leather carry-ons, $100 sheer, wispy scarves, and more. Guys, would these interest you? Quite frankly, I think men would rather drop money on a new snowboard or a weekend at the beach.
What I find most hilarious about the COACH store for men is their marketing tactics. They use phrases like "Details Make the Man" and "Featherweight and Sheer". Also, "Miles of Detailing" and "Unlock Your Personality". I don't know if they're trying to allure men or send them running away.
I'm no astrologist, but I'm predicting a big F-A-I-L for these men's stores.